Social media stardom – How changes to NIL will benefit athlete-influencers across the NCAA

Erwin Oropesa

Hanna Cavinder is standing on a folding chair in the Fresno State locker room with her twin sister, Haley, on the floor. Both are wearing Bulldogs women’s basketball jerseys. The music kicks in. For 12 seconds, they dance to TisaKorean’s song “LSD,” which is, ostensibly, about breakfast cereal. It’s a little locker room silliness.

On TikTok, the video has more than a million views.

Nearly every day, there’s a new post of the twins dancing, lip-syncing, dribbling or shooting, and each one has been seen by hundreds of thousands.

The twins aren’t household names among women’s college basketball fans nor do they play for a blueblood program, but their exploding popularity on social media — they have 2.7 million followers on TikTok — has made them stars well beyond their sport. They’re the leading scorers for Fresno State, but as the NCAA moves toward allowing athletes to

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Business leaders fear ‘flaming on social media’ if they criticize President Donald Trump: Fast Company Editor-in-Chief

Erwin Oropesa

Many business leaders disapprove of President Donald Trump’s response to the coronavirus outbreak, but fear the consequences of saying so publicly — according to Stephanie Mehta, editor-in-chief of the business publication Fast Company.

In a newly released interview, taped on April 27, Mehta said many top executives find it “frustrating” they cannot criticize Trump over his handling of the pandemic due to potential damage for their company and personal backlash they may face online.

“It’s frustrating for a lot of leaders in business because they feel they can’t come out and call the president out on it,” says Mehta, a former business reporter at the Wall Street Journal and executive editor at Fortune.

“The consequences can be pretty great, not only to their business but also they become the subject of some pretty, pretty serious flaming on social media,” she adds.

Since Trump took office, he has sharply rebuked

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How To Use Social Media In Your Business Plan

Erwin Oropesa

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We measure the success of our business by planning net revenue, and then tracking precise results. I am an enormous Fox Information fan and have at all times puzzled concerning the story behind the personalities. I bought a small trailer (400 bucks), … Read More