media

Media

Erwin Oropesa 2 months ago

At the highest, the dashboard will highlight an estimate of how much you’re spending every day on adverts. The dashboard is broken down into columns to make it straightforward to filter by outcomes, reach, or quantity spent. Now that your advertisements have been launched into the world, you’ll need to control how they’re performing. If you’ve advertisements operating, you’ll see an overview of all your campaigns. In the past, if 20% or extra of an advert’s picture was textual content, Facebook would deny the advert. Facebook has since adopted a new system, however it nonetheless favors photographs with minimal textual content. Now, advertisements with higher quantities of textual content will obtain much less or no delivery in any respect.

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Social media stardom – How changes to NIL will benefit athlete-influencers across the NCAA

Erwin Oropesa 2 months ago

Hanna Cavinder is standing on a folding chair in the Fresno State locker room with her twin sister, Haley, on the floor. Both are wearing Bulldogs women’s basketball jerseys. The music kicks in. For 12 seconds, they dance to TisaKorean’s song “LSD,” which is, ostensibly, about breakfast cereal. It’s a little locker room silliness.

On TikTok, the video has more than a million views.

Nearly every day, there’s a new post of the twins dancing, lip-syncing, dribbling or shooting, and each one has been seen by hundreds of thousands.

The twins aren’t household names among women’s college basketball fans nor do they play for a blueblood program, but their exploding popularity on social media — they have 2.7 million followers on TikTok — has made them stars well beyond their sport. They’re the leading scorers for Fresno State, but as the NCAA moves toward allowing athletes to

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Penske Media Appoints Paul Rainey As EVP Of Operations And Finance

Erwin Oropesa 9 months ago

Seasoned executive Paul Rainey has joined Deadline’s parent company, Penske Media Corp., as EVP of Operations and Finance.

He will work across PMC’s portfolio of award-winning brands, which also includes Rolling Stone, Variety, Robb Report, SHE Media, ARTnews and WWD. He will be based in the company’s LA office, reporting to PMC Chairman and CEO Jay Penske.

More from Deadline

“We are very fortunate to have found someone of Paul Rainey’s caliber and experience to lead a core group of the Penske Media brands,” Penske said. “Paul’s wide breadth of expertise in finance and operations will continue to help us thoughtfully scale our businesses for the long term.”

An accomplished executive with more than 20 years of financial leadership experience in several business sectors, Rainey will play a senior leadership role in decision-making. He will provide strategic financial input to senior PMC management across corporate

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