What Can a Marketing Coach Teach You About  Reading the Body Language of the Opposite Sex?

What Can a Marketing Coach Teach You About Reading the Body Language of the Opposite Sex?

Two people may be doing the same thing, but depending on if they are male or female, they may be communicating something totally different. As a marketing consultant, being aware of these differences is essential to your success.

Here’s why…

How can you read the body language of the opposite sex and know if they like you or are attracted to you? Although being absolutely sure may be tough, you can have the best idea possible.

If you’re a man and you’re communicating with a woman, there are a few things that are typically misunderstood because there are such huge gender differences.

If you want to know if a woman likes you and if she’s sort of leaning into your conversation with her hand under her chin, she’s probably actually bored to tears.

This is the exact opposite of how men communicate with men. Men, if we’re interested with each other, we might lean over the table and bend into the conversation and say, oh yes that’s really interesting.

But women are the opposite; when they become interested, they sit back and they say, huh! And then that’s real.

Women also tend to smile more than men do, but we tend to get the wrong impression. We think, oh she’s in love with me. If she accidentally touches us, we tend to think she’s in love. These things are true.

Women do a lot of things to be friendly on purpose or to be nice on purpose. They feel sorry for us. It’s that maternal instinct.

But it’s another story when a woman moves into your space and she actually comes closer to you after you have been standing or sitting somewhere. Or she gets up and goes to use the restroom and comes back to the table and positions herself in such a way that she’s closer to you – now you know factually that this person likes you more.

Women are very space-oriented, territorial creatures. So can you be absolutely positive?

No.

There are a few psycho’s left in the world, but generally speaking, if a woman moves into your space, and she’s significantly closer than she was before – especially if she comes up, looks at you eye-to-eye 18 inches away or less – you can virtually guarantee that person has a very strong interest and it’s not necessarily in business.

Knowing how genders communicate differently can be invaluable. It can mean the difference between making a sale or walking away empty handed.

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