With some exceptions, most major U.S.- and European-based businesses have cut ties with Russia since it invaded neighboring Ukraine on February 24. For publicly traded corporations like Apple, it’s a shrewd maneuver, regardless of ethical calculations. But whatever the motivation, cutting off access to familiar technology, retail and other creature comforts and necessities has fomented considerable agitation among Russia’s residents, not all of whom support President Vladimir Putin’s unprovoked attack on Ukraine’s sovereignty. And those who oppose the war hope that unrest becomes one more means of pressuring Putin toward compromise.
Along with tech giants and big-name manufacturers, notable franchises have followed suit and indefinitely ceased operations inside Russia. And as the brutal assaults on innocent Ukrainians persist and outrage from global consumers swells, more will likely be added to the list.