New AI-powered fashion app promises to learn your shopping habits

Erwin Oropesa

The latest bankruptcies of big-name retailers – J. Crew, J.C. Penney, Neiman Marcus – are the most recent example of the epic struggle traditional retail has been enduring for years.

The stay-at home orders and business shutdowns across much of the U.S. forced the issue. Consumers turned to online shopping with stores closed in much of the U.S. According to data from Adobe’s Digital Economy Index, U.S. e-commerce jumped 49% in April, compared to the period in early March before shelter-in-place restrictions went into effect. While online grocery sales drove the bulk of that surge, online apparel sales increased by 34% as prices fell.

The launch of The Yes may be fortuitous. The Yes, launched this month by Julie Bornstein, former COO of Stitch Fix, is an AI-powered shopping platform that gives users a personalized shopping experience.

“We use AI and humans to build an experience that

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