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Yahoo and DIRECTV open up addressable TV and streaming inventory

[ad_1] Yahoo and DIRECTV declared a partnership for advertisers wanting to bridge the linear and CTV divide, producing 25 million Tv homes addressable for advertisers using the Yahoo DSP. The partnership consists of DIRECTV Advertising, DISH Media and Fios, introducing to Yahoo’s CTV attain of 80 million homes in the […]
Yahoo and DIRECTV open up addressable TV and streaming inventory