Laura Jones started March 31
Pinnacle Living has added Laura Jones to its leadership team as vice president of sales and marketing, the company announced Monday.
The Henrico-based not-for-profit has five senior living communities throughout Virginia.
Jones started on March 31 and oversees sales, marketing, branding, advertising and public relations strategies. She reports to the chief operating officer. Jones joins Pinnacle Living after serving as vice president of marketing and communications for Pennsylvania-based Kendal Corp., another not-for-profit organization of senior communities. She also previously worked as a senior marketing consultant for Pinnacle Living in 2018.
She will be part of Pinnacle Living’s Innsbrook leadership team.
“We are excited to have Ms. Jones join the Innsbrook leadership team as vice president of sales and marketing,” said Chris Henderson, president and CEO of Pinnacle Living, in a statement. “The board has complete confidence in her and the entire Pinnacle Living team and look forward to seeing all of the amazing work she will accomplish for our organization.”