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Think of it this way: The more particular your content, the extra specific the needs of your audience are – and the extra seemingly you may convert this visitors into leads. That is how Google finds worth in the websites it crawls; the pages that dig into the interworkings of a normal topic are seen as the most effective reply to a person’s question, and will rank greater.
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Give people info, and even be more inventive. Get people to share photos of themselves sporting the t-shirt. Create a neighborhood of people who are serious about your product. Get a famous particular person to put on it and share that picture on-line. Do one thing completely different, do something unique. Show Google that you are completely different and better than the other search outcomes.