“The Ultimate Guidebook to Articles Marketing” is one of our most common whitepapers to day. But just after 3 several years and 1,000+ downloads, we decided it was time for a alter.
The written content marketing market has completely reworked given that our whitepaper’s release in 2019. The rise of digital media and the impacts of the pandemic are two important catalysts for change that affected how audiences consume content material. In flip, content marketers have experienced to alter their strategies to in shape our new truth.
We sifted by Content Marketing Institute’s yearly content marketing exploration to discover the main shifts that have transpired in the field due to the fact 2019. This is an overview of what we discovered:
As you can see, information marketing just isn’t what it employed to be. It is a lot more effective — and extra elaborate — than ever ahead of.
Simply because of this, the Affect & Co. staff expended the earlier quarter revamping our previous content material marketing guidebook to produce an improved a person that displays today’s field and its evolution in excess of the past 3 a long time. This way, marketers can really feel assured in their capability to have interaction today’s consumers.
The brand-new edition of our content marketing tutorial contains:
- 11 supplemental web pages of skills.
- 2022 industry trends and stats.
- New interactive templates.
- New action-by-action checklists.
- A refreshing, modern-day design and style.
Take into consideration it your go-to handbook for developing and employing content material that achieves your company’s business plans. Down load your free copy underneath!