When it comes creating a successful business, marketing is one of the best tools you can utilise. This is just as true in the motor trade as it is in any other area. You can be an expert when it comes to changing oil or selling a used car, but if you don’t know how to market your business, you’ll be dead in the water.
Nevertheless, the motor trade is a profitable business; just ask any motor trade insurance company. If you get things right, you’ll be on your way to a lucrative future. What are the most effective marketing ideas for those just starting out in the motor trade?
Join a Motor Trade Organisation
Join a motor trade organisation with a good reputation. When you are part of a business trade body that is reputable and has been around for a while, you become far more trustworthy in the eyes of your customers.
If you’re a garage that carries out repairs, you’ll also be able to service cars sent to you by Motor Trade Insurance companies.
Your clients will know that you’ve attained a level of service, work and transparency through the affiliation you have with a motor trade organisation. Moreover, these trade organisations can provide assistance to their members in the form of business plans and marketing should you need it.
This is one of the most powerful tools a business has when it comes to marketing, according to Forbes. These sites enable you to get your brand out to a target market, allow you to engage and answer any questions they might have, and permit customers to post positive reviews about you. These days, everyone is on social media, so your business needs to be there, too.
When starting a small business, it’s imperative that you network. Start off with a couple of firms close to your business, informing them about your products and services. You might also want to take part in any networking meetings held by trade groups locally.
Have a unique point of sale
Stand out from the crowd with a specialisation that not many have and promote this as a selling point. You want customers to know you’re different from the rest and that you can fulfil their needs better than the competition.