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Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]

[ad_1] Are brands sacrificing enterprise growth by seeking way too difficult to do superior in the earth? Marc Pritchard, main manufacturer officer at Procter & Gamble (P&G), lifted that query at the new VivaTech conference. An post in the Drum last week claimed some of Marc’s opinions, like this: “Some […]
Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]