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Why ICPs Are Becoming More Useful Than Buyer Personas

Ideal client profiles and buyer personas. If you’re in marketing, you’ve heard both terms. But do buyer personas still hold the weight they used to? Both buyer personas and ideal client profiles can be crucial to your marketing strategy, but which should you use to target buyers?  Related Posts:Brian Gibbs Rolls […]
Why ICPs Are Becoming More Useful Than Buyer Personas