- Deloitte promoted Scott Mager to US CMO of its core consulting business.
- Mager had founded marketing division Deloitte Digital and helped it make a string of acquisitions.
- His promotion is seen as another sign of Deloitte’s plans to push into advertising’s turf.
Consulting giant Deloitte named a new US chief marketing officer in a move insiders see as reflecting the firm’s hunger to push further into the
Scott Mager was principal at the consultant’s marketing services division Deloitte Digital, which he founded in 2012 and helped expand with more than 20 acquisitions, including those of agencies Heat and Madras Global. Deloitte Digital, which claimed $16 billion in global revenue last year, has been exploring other acquisitions and a deal with ad giant Publicis.
In his new role, he’ll oversee all marketing for Deloitte’s core consulting business, which also includes Deloitte Digital. The US is Deloitte’s largest region, with 121,000 employees and $22.9 billion in reported revenue for 2021.
Sources compared Mager’s new role to that of Accenture Interactive CEO David Droga, who like Mager has been trying to expand the work the firm does for CMOs. Also like Droga, Mager has an agency background; he was at Omnicom firm Agency.com before joining Deloitte in 2001.
Mager succeeds Alicia Hatch, who had been in the role since 2015. A person with direct knowledge said Hatch recently stepped down for personal reasons and that Mager has been acting CMO since late 2021.
Mager wrote on LinkedIn that the CMO promotion “was not planned” and highlighted the relationships he has formed with top marketing execs in his 20-plus years with Deloitte.
A Deloitte spokeswoman declined to comment beyond the announcement itself. Mager couldn’t be reached for comment.