Cambria Cars marketing and CRM director Ian Godbold has disclosed his intention to go after a new function as a vehicle retail marketing consultant right after asserting his exit from the previous PLC.
Godbold becomes the newest higher-profile departure from the AM100 motor vehicle retail group given that it reverted to personal possession in October past calendar year, and explained to AM “I’ve cherished every second of my time at Cambria, but it’s time for a new challenge”.
He follows in the footsteps of previous finance director James Mullins, who was appointed as the main govt of cinch, and functions and business development director Chris Roberts, who will operate his personal Roberts Company Associates consultancy.
“I’ve designed and grown at Cambria,” Goldbold told AM. “When I began they had just obtained their very first dealership and I was doing work as a expert, so I’ve been there for the complete journey.
“We have done fantastic function from a marketing and CRM level-of-perspective, producing the Engagement Professional procedure, but in quite a few ways it has solved the group’s problems. We tweak the dials, but the technique has made the task incredibly simple.
The tasks is finish and it’s time for me to acquire on a new challenge.”
Goldbold, who appeared together with Hendy Group head of marketing Vicky Hart on a new version of the AM News Display podcast, was head of e-commerce at Dixons and Hartwells prior to joining Cambria.
He instructed AM that he now intends to acquire his abilities in utilized vehicle marketing to other corporations on a consultancy basis, including that the know-how he has signifies that technological know-how methods can be “picked up and transferred” with relieve.
“My aim is to enhance vehicle retailers’ return on investment decision and there are experimented with-and-analyzed means to do that although improving upon visibility and engagement,” he explained.
“From the discussions I have presently experienced I’m self-assured that I’ll be occupied. I’m looking ahead to finding trapped in to a few new jobs.”