Bitly Announces Leadership and Marketing Team Expansion During Time of Rapid Growth

Investment in Vital Parts – DE&I, Expertise Acquisition and Merchandise Marketing – Assist Worldwide Acceleration

NEW YORK, May perhaps 25, 2022 /PRNewswire/ — Bitly Inc., the world’s main connections platform, announced today the growth of its leadership and product or service groups with the appointments of Jackie Cureton as Vice President of Diversity, Equity & Inclusion (DE&I), Danielle Rutigliano as Vice President of Talent Acquisition, and Helena Fowler as Senior Director of Solution Marketing. The new management hires will guidance the organization as it scales globally and are the very first major additions to Bitly’s team considering that the firm’s current acquisition of Egoditor GmbH and its flagship site QR Code Generator, the world’s main QR code platform.

“Investing in these vital locations is key to Bitly’s growth as we mature our world wide SaaS footprint in a few big market place types – QR Codes, hyperlink-in-bio and connection administration,” mentioned Toby Gabriner, CEO of Bitly.” Jackie, Danielle and Helena’s skill-sets in their respective regions of experience will be priceless as we quickly scale and enter this new section of growth.”

Supporting Bitly’s motivation to developing a globally numerous and inclusive corporate lifestyle, Jackie Cureton delivers Bitly around 15 years of skills and a prosperity of awareness in variety and inclusion, human money administration, organizational performance and crew building. Prior to Bitly, she served as a Administration Marketing consultant and DE&I practice leader at Deloitte Consulting. In her role at Bitly, she will lead DE&I approach and initiatives, work intently with Bitly’s management and stakeholders, and create on on-likely DE&I initiatives, like the launch of several employee source groups targeted on fairness, inclusion and allyship and Highlight on Inclusion, a plan that provides Bitly’s platform cost-free of charge to non-gain businesses who are working towards DE&I. 

Prior to signing up for Bitly, Danielle Rutigliano served in various human source management positions, most a short while ago at Vice Media, as Worldwide Head of Talent Management, and Fleishman Hillard, as Senior Vice President of Expertise Growth. At Bitly, she will direct the company’s talent acquisition system drive Bitly’s headcount advancement in excess of the upcoming a number of quarters (and past) establish and implement operational excellence create innovative and successful procedures as Bitly scales make a substantial-engagement tradition in a persons centric natural environment and set up metrics that drive outstanding business and people today outcomes. 

With about a decade of SaaS product or service marketing and technique working experience, Helena Fowler used the final 6 yrs at Rodan + Fields leading technological innovation products marketing, item method and transform management as the purposeful Head of Product Marketing. Prior to that, she invested 5 many years operating with technologies leaders, NETGEAR and Avaya, to lead products marketing and enablement inside of their marketplaces. In her new job, she will guide, regulate, and own Bitly’s product marketing tactic and execution, and companion with inner product administration, consumer results and product sales teams to determine sector requirements, establish positioning and packaging, and develop a repeatable go-to-sector method.

As an founded brand and primary SaaS system with a lot more than 5 million monthly energetic consumers and more than 380,000 international consumers, Bitly is an industry professional and critical platform made use of by businesses like ESPN, Disney and Buzzfeed to interact their clients and supply content material and ordeals. Its new acquisition of Egoditor GmbH, the world’s primary QR code platform, which includes their flagship website QR Code Generator, has proven Bitly as the distinct category leader in two large development marketplaces — website link administration and QR code generation.

About Bitly
Bitly is a leading international SaaS business offering a complete platform built to empower each and every piece of data shared on line to link with important audiences and ignite action. Bitly’s all-in-a person Buyer Connections Platform empowers much more than 5 million every month lively people and more than 380,000 buyers globally – people, influencers, models, and companies of every single dimensions – to use branded hyperlinks, custom made QR codes, and url-in-bio options as a dependable platform for partaking their viewers and delivering significant notifications, data, and ordeals. For extra on Bitly, take a look at https://bitly.com/.

Get hold of
Kat Eller Murray
ROAM Communications for Bitly
415.684.8528
[email protected]

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