Unlock your company’s most valuable resource with Business Intelligence.
Remember IT? Information Technology? It seems many businesses forgot that the computer age was supposed to be about information and efficiency.
Instead, the entire computer industry became about the collection of data for its own sake.
In recent years the concept of Business Intelligence (BI) has evolved, and as a result, many managers have been reminded why they were collecting all of this data in the first place.
As a manager, you should be able to ask any question about your company operations and be provided with a clear answer from the information held on your computer systems:
* Seasonal sales figures
* Bulk buying trends
* Geographical spread of customers
* Staff efficiency and performance
* Advertising campaign effectiveness
* And any other process analytics
If you cannot, you are making decisions in the dark.
Business Intelligence is the torch that can light the way.
Back in the mid 90’s Joe’s Garage installed a computerised records system. nike air max 2017 dames grijs This was nothing flash a stand alone PC installed with some basic business software, which came free with a magazine, and records customer details, sales and stock.
Joe has been dutifully entering every customer and transaction for fifteen years.
Big Companies use Business Intelligence
While the world’s largest organisations have invested heavily in Business Intelligence, and are busy reaping the rewards, the majority of businesses are reminiscent of pirates burying hoarded treasure and never spending it, and in some cases, forgetting that it is there at all.
You already sort of use Business Intelligence
Most companies gain benefit from the tiniest amount of BI which exists by default within their business software process analytics.
Something as simple as checking a customer’s payment history before agreeing credit is an example of BI at work.
Unfortunately, extracting more complex information is beyond the capabilities of most business software.
Joe only uses his customers’ contact details when he needs to inform them when their required parts have been delivered. Canotte Miami Heats
One day, Joe buys a pallet of oil at a bargain price and realises he can offer cheap oil changes.
Unfortunately, his computer system cannot provide him with a list of customers who have not purchased an oil change in the past year.
Databases, the Hidden Treasure
For each of the little clues that your current business software imparts, there is a wealth of hidden treasure buried deep in your data records.
Do a large percentage of your customers always buy a particular add-on purchase with their main order? And the customers who don’t – are they aware that this add-on is available?
Does your current software answer this question?
The answer to these questions (and many more) can be found in the information already stored in your company database, and extracting these answers is the heart of Business Intelligence.
I have worked as a BI specialist for over a decade, and on every, EVERY, assignment I have …