First impressions can make or break a company. You probably worried over your image when you first opened your business, but when was the last time you stepped back and looked at the place through the eyes of your clients. Is the decor dated? Do your employees represent your values? Is the space warm and welcoming? These are all questions you should be asking yourself.
Does your reception area look worn and dated? You may not even notice the rips in the chair covers or the stains on the carpet, but your customers do. Giving the reception area a makeover can be a valuable investment. Keep colors current. Tans and beige have been replaced by grays and light blues. Use trendy artwork on the walls.
A Warm Welcome
Whether your business has an actual reception area, waiting room, or simply an entrance way, you need to make this space inviting to customers. It is the first thing they see. Coffee, bottled water, and snacks are always an excellent way to make people feel at home. Make sure the area is kept clean. Take advantage of the commercial cleaning services florida has to offer and do daily touch ups between their visits.
A Helpful Staff
Always have an employee positioned near the front door where they can promptly answer any questions customers may have and direct them where they need to go. All new staff should be trained on the proper way to answer phone calls, greet clients, and handle complaints. Refresher courses for older staff members are also recommended. Everyone needs reminding from time to time of just how important it is to come across as friendly.
Once you take a look at your company from the customer’s point of view, you may be surprised at what you find. Luckily, each of these areas are easily fixed. Start your transformation today to ensure you retain the clients you have while drawing new customers in.