How to Facilitate Competition in Sales Team
Any profit making business must have a sales team whose function is to improve the sales of the company’s products and services and in turn, increase the benefits of the enterprise. Thus, you need to have the best sales team with necessary sales skills to help reach targets. For the team to work in the best way, it is necessary that you encourage competition among them so that they can function tirelessly to outdo each other and at the same time, the sales quantities improve. So, we can now consider some of the ways of improving competition among the sales team staff so that the company benefits from such a competition.
Do away with unproductive salespeople – In every sales force, it is evident to have people who cannot meet sales targets no matter how small the targets are and regardless of efforts made to facilitate sales. No amount of training and mentoring would change their performance. Do not waste more time and resources but it is best to advise them that the job is not suitable for them. This way, you will save the company resources that could be spent on salaries of unproductive workers.
Train the best salespersons – Use the little resources the business has to train potential and capable salespeople so that they can deliver efficiently.
Provide a conducive atmosphere – Give direction to the sales team. Properly facilitate the team by providing them with working equipment and give them motivation and encouragement to work hard. It is proven that workers are productive only when their working conditions allow them to operate efficiently.
Promote accountability – This means that every salesperson is responsible for his actions and there must be disciplinary measures which help to correct any deviation from the company regulations. Accountability ensures that there are no excuses and blame games among sales staff which are likely to lower performance.
Assist the sales team to become better – You can achieve this by helping them to use their time wisely and increase their productivity. Using time properly will have a significant impact on the income of the business as they will make many sales in a short period. Help them to do proper planning of time to avoid time wastage.
Agree on mutual sales targets – Discuss and agree with the sales team on possible sales goals but do not set targets for them because that will demoralize them and may be unrealistic to attain.
Timely Reporting – Reports are very crucial because they give a summarized information regarding sales. You can get sales information which can influence other factors in the business. Informed decision making using sales report information is beneficial to the firm in strategic planning.
All these ways lead to empowering the sales team with skills which enhance healthy competition among them. Do not forget to reward best performing team. You will have a competent sales team if you focus on the above activities.
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