If you own an e-commerce website, there are several ways you can improve the look and feel of it, to attract more audiences and conversions, and to rank your site higher on search engine listings. Here are four strategies worth implementing.
1. Make it mobile friendly
If your e-commerce site is not yet optimised for use on mobile devices, make it a matter of urgency to ensure it is. According to Entrepreneur, studies now show that smartphones have taken over in the online shopping marketplace. Essentially, if your site isn’t mobile friendly, you are potentially losing out on many customers.
2. Create unique product descriptions
Give some thought and attention to the product descriptions on your e-commerce site, and make sure that they are as appealing as possible. Don’t copy descriptions from similar sites, but instead, generate unique text that allows you to include relevant keywords as naturally as possible. All of this is beneficial for tempting customers to purchase from you, but it also puts you in the good books of search engines who will reward you with a higher ranking.
3. Clean your site up
Search engines favour e-commerce sites that employ a clean structure, so get to work to do some tidying up and general housekeeping on your site. This includes checking that internal and external links work and are not broken, and redirecting users to the right pages. Make sure your URLs are also appropriate, simple to read and relevant, too, as this makes life easier for audiences and search engines alike. Maintaining a clean structure can demand a bit of specialist know-how, so ensure you get this right by using the services of Dublin SEO experts, such as http://www.rycomarketing.ie/.
4. Add content to stand out
Many e-commerce sites may only include content to describe products or on the ‘about us’ page, which can make it hard for your site to inject some personality into it, or to generate high volumes of traffic from search rankings. You can boost the content marketing on your site to improve SEO and attract audiences, by adding extra content in the form of blog posts. Blogging is also a great way to make your brand stand out from the crowd, and allows you to showcase your individual strengths, whilst giving customers a reason to keep coming back to your site.…