SMS Alerts: It Can Save Your Business

The cellphone, along with light, and the ability to fly, is arguably the best technological advancement in human history. It includes everything you have ever used, and information you did not even know existed. In your pocket you hold a telephone, a calculator, a flashlight, a personal assistant, instantaneous chat communication, and thousands of other useful tools. With the cellphone came SMS, or “texting”, as we now call it. In this article, we will be discussing how SMS alarm pager are still being used by our cellphones, and why they are so important.

SMS: Short Message Service

SMS, an acronym for short message service has changed our lives. Twitter has become the present life pager for everyone who has the app. Your messages to the world must fit within 140 characters, so the message must be concise and to the point. In the world of business, SMS has also helped business owners reach more customers and close more deals.

Imagine receiving a long text message detailing a project you have been negotiating for months, and all it took was for you to text back a simple YES. Your lawyer then receives this single word text and you close on a multi-million-dollar real estate deal. That is the power of SMS, but it can do more.

SMS has transformed marketing. Infomercials still use the method of having you call the number on the screen, but most people now, don’t like talking to others and prefer sending a text. SMS allowed these people to text a certain key phrase, for example “CASH”, and then receive an automated message with instructions. This means that the customer saw an ad, saw the call to action of sending the key phrase, and has now been opted into a marketing campaign whose goal is to sell and upsell as many products as the customer wants to buy.

Another way in which SMS has revolutionized our lives by reminders. We can automate a process in which, as soon as someone visits our business website and fills out a contact form, we can automatically receive a text with the person’s contact information so that we can call them right away. This prevents the lead from becoming cold. If we shorten the timespan to a few minutes after they visited our website, we automatically differentiate ourselves from other companies who don’t have SMS and reply to the email the next day or hours later.

Conclusion

To conclude, in this article, we touched upon the subject of SMS and how it has changed our lives both personally, and in business. A lifesaving use of SMS alerts is that of amber alerts, storms, and high priority events around a certain neighborhood. You don’t know where the alerts come from, but it appears every single person gets notified right away of potential threats. We’ve come a long way from having to drive to people or send them letters to communicate.

Research Shows Debt Threatens Older Americans Retirements Plans

Research has revealed that in the past decade there has been a steep increase in debt among households headed by an individual age 75 and older. According to a report by the nonprofit Employee Benefit Research Institute in Washington, the average debt for these families was $30,288 in 2010. By 2016, that number had increased to $36,757. The high balances and collection agency calls this debt quickly leads to leaves many older American feeling helpless.

To make matters worse, the average monthly Social Security check is just $1,404. According to the U.S. government, more than 40 percent of single adults receive more than 90 percent of their income from that check. In addition, between 2002 and 2015, the number of Social Security recipients 65 and older who had their checks reduced by student loans increased by 500 percent. In short, debt is seriously threatening the retirement and comfort of older Americans.

Financial advisor and co-founder of Great Waters Financial in Minneapolis, Justin Halverson, commented on the situation saying, “There’s just fewer options you have at that state of the game.”

The following are a few tips for individuals who have found themselves in this situation:

  1. Take a second look (or create) a budget

The key to getting debt under control is to map out your expenses. Is their room in your budget to slowly chip away at your debt? Taking the time to create a budget will increase the likelihood that you stick with it and avoid falling deeper into debt in the future. The National Council on Aging offers help via their Economic Check Up, a website that offers users the opportunity to obtain a free personal report on money management and budgeting.

  1. Consider lifestyle changes

For some, getting out of debt will require some lifestyle changes. This might involve a big change, like completely relocating to a reduce cost of living. For others, it might simply involve a few smaller changes like eating out less and taking less vacations each year.

  1. Reach out to creditors

People struggling under the weight of debt should also consider reaching out to creditors and see if it is possible to negotiate more favorable terms. In some cases, hospitals are willing to forgive some debt if the individual contacts them and explains their situation. Likewise, timely contacting your financial institution concerning problems paying your mortgage can help the situation immensely.

Consumers are not the only ones who struggle when it comes to debt; businesses – even debt collection agencies themselves – can struggle to find the services they need. If your collection agency needs safe payment processing services and other merchant services, consider a collection agency merchant account offered by a high-risk alternative lender.

Author Bio: Electronic payments expert Blair Thomas co-founded eMerchantBroker, serving both traditional and high-risk merchants. His passions include producing music and traveling.